Think the contemporary Barbie girl with a definitive sports-luxe vibe! With a chic palette of grey, white, black and flashes of the signature Barbie pink creating lusted-after crew’s, tees and accessories.
Our latest collab with Mattel’s leading lady boasts an edit of crop tops, tee dresses and legging sets. Highlighting the collection accessories, to make the HYPE. Girl stand out with our classic backpack and baseball cap shapes reimagined with a fresh Barbie makeover.
Fusing our stand-out edge combined with Barbie’s iconic classic pink aesthetic, our adult’s apparel collection comprises an edit of effortlessly cool leisure.
” I wanted to build a room that was completely pink with a contrast colour for the furniture and accessories, in this case it was teal. This brought a Miami vibrance to the set and a Surreal/ Hyperreal aesthetic. i wanted to suggest something other than the ‘plastic’ world barbie has been associated with in the past and the expression of the model to do the same. for example, caught in a moment that wasn’t all smiles and glamour that barbie is typically know for.” Head of Photography, Joe Docker.
Attendees included Monami Frost, Shorebitch, Alexis Knox and Dj Fabienne on a DJ set and Snapchat takeover.
HYPE. REVIEWS: CAPONE https://www.youtube.com/watch?v=X_1j2pyQeYw&feature=emb_title . Tom Hardy is Capone. Chronicling the final days of notorious gangster, Al Capone as he succumbs to dementia and relives his past throug...Read More
HYPE. X COLAB HAIR We’re from two separate sides of the galaxy and we’ve teamed up to give you something you never knew you were missing! https://www.youtube.com/watch?v=vrTISSo3FBU With an electric-magnetic pulse bringing us together, it was onl...Read More
Lockdown rules have eased and we're allowed to hang out with loved ones. Its time to put the joggers away and show off your post-lockdown-style. No matter what your vibe is, we've got the fit you're looking for. Whether its for date night, Friday nig...Read More