Category: Lifestyle

IT’S OFFICIAL! LEGO® NINJAGO® X HYPE. IS COMING
IT’S OFFICIAL! LEGO® NINJAGO® X HYPE. IS COMING

HYPE LAUNCHES ICONIC AND COLOURFUL STREETWEAR COLLECTION INSPIRED BY LEGO® NINJAGO® An apparel collection inspired by the world of LEGO® NINJAGO® entwined with a trending streetwear approach and HYPE’s loud and proud essence. Featuring a 28-p...

Read More
MEET THE WINNER OF HYPE.’S PS5 GIVEAWAY
MEET THE WINNER OF HYPE.’S PS5 GIVEAWAY

For the last 2 weeks of December, HYPE. ran a competition to giveaway a BRAND NEW PS5 the disc edition! All entrants had to do was simply, sign up! It was as simple as that. We entered all participants into an online generator and Charlene Adhock...

Read More
WIN! THE ULTIMATE HYPE. GAMING BUNDLE
WIN! THE ULTIMATE HYPE. GAMING BUNDLE

With the news of January's Lockdown, we thought we'd put together a special package for a lucky winner worth £800! What is up for grabs? A BRAND NEW XBOX Series S Console Additional Controller Pad Watch Dogs: Legion Game A HYPE. Tracksuit of ...

Read More
MEET THE WINNER OF HYPE.’S XBOX GIVEAWAY
MEET THE WINNER OF HYPE.’S XBOX GIVEAWAY

For the last 2 weeks of November, HYPE. ran a competition to giveaway a BRAND NEW Xbox Series S! All entrants had to do was simply, sign up! It was as simple as that. We entered all participants into an online generator and Dan Marsh was the winner...

Read More
WILL SMITH SHARED TRAILER FOR ‘FRESH PRINCE’ REUNION SPECIAL
WILL SMITH SHARED TRAILER FOR ‘FRESH PRINCE’ REUNION SPECIAL

Will Smith came through early Friday with a trailer for the upcoming Fresh Prince of Bel-Air reunion special. "You've probably seen the picture," Smith tells fans in a special message introducing the trailer. "I posted it about a month ago. Me ...

Read More
SPOTTED: WINNIE HARLOW
SPOTTED: WINNIE HARLOW

The queen of the catwalk, Winnie Harlow recently posted to her 8.4Million Instagram followers wearing the HYPE. mono tie-dye tracksuit. Tap the image to shop.              ...

Read More
RIVER ISLAND X HYPE. DROP 2!
RIVER ISLAND X HYPE. DROP 2!

Your favourite duo is back! We've teamed up with our friends at River Island for a second drop. #RIxHype is designed for boys, girls and gender-neutral, in a variety of styles including tees, hoodies, shorts, joggers, cycle shorts and crop tops. T...

Read More
12 DAYS OF HYPEMASK!
12 DAYS OF HYPEMASK!

Just in time for Christmas, we have created a 12 Masks of HYPEMASK advent calendar. Give a socially-distanced gift with our twelve hand-picked HYPE. face masks, that's your everyday face mask rotation covered. Each mask features an earloop design ...

Read More
BELLA HADID BLASTS LIL PUMP FOR SUPPORTING TRUMP
BELLA HADID BLASTS LIL PUMP FOR SUPPORTING TRUMP

' This Kid is a Loser' The quasi-Twilight Zone vibes were strong late Monday night into Tuesday morning, due in small part to a widely circulated (and equally widely mocked) clip of Lil Pump briefly addressing a crowd of Trumpies in Grand Rapi...

Read More
HYPE.’S BLACK NOVEMBER
HYPE.’S BLACK NOVEMBER

A business announcement... ...

Read More
HYPE. X BACK TO THE FUTURE: THE EDITORIAL
HYPE. X BACK TO THE FUTURE: THE EDITORIAL

Travelling back in time, using the HYPE. all-over printed time machine, HYPE. and Back To The Future have created a collection you’ll fall in love with - Great Scott! Scroll down to checkout the lookbook visuals. ...

Read More
NEW APP TELLS YOU WHICH MCDONALD’S ICE CREAM MACHINES IN THE U.S ARE WORKING
NEW APP TELLS YOU WHICH MCDONALD’S ICE CREAM MACHINES IN THE U.S ARE WORKING

Rashiq Zahid has shared a web app today indicating which McDonald’s locations in the United States have a working ice cream machine. Zahid, a 24-year-old software engineer, was able to do this by reverse-engineering McDonald’s ordering API. ...

Read More
4 HALLOWEEN MAKEUP TIKTOKS TO TRY
4 HALLOWEEN MAKEUP TIKTOKS TO TRY

Recently, TikTok has been blowing up with the most mind blowing makeup tutorials for Halloween this year. I am honestly shocked at how realistic some of these masterpieces look, and have picked out my top four fave looks that I've come across. Tri...

Read More
THIS WEEK’S TRENDING FACE MASKS
THIS WEEK’S TRENDING FACE MASKS

The face coverings you need to know about this week – from all-over to plainish prints in our iconic face mask shape. We’ve put together our trending adults face mask edit. Tap to images to shop. Drop a comment with your go-to. HYPE ADULT LOC...

Read More
YOUR BLACK FRIDAY SURVIVAL GUIDE: 8 TOP TIPS FOR STRESS FREE SHOPPING
YOUR BLACK FRIDAY SURVIVAL GUIDE: 8 TOP TIPS FOR STRESS FREE SHOPPING

There’s no denying that so many more of us will be doing our Christmas shopping online this year. If anything that sentiment goes double for the biggest shopping event of the year - we’re of course talking about Black Friday. Whether you love it ...

Read More
10 THINGS YOU DIDN’T KNOW ABOUT BACK TO THE FUTURE
10 THINGS YOU DIDN’T KNOW ABOUT BACK TO THE FUTURE

1. The film was almost titled "Spaceman from Pluto." Universal Studios head Sid Sheinberg didn't like the title "Back to the Future," claiming nobody would see a movie with "future" in the title. In a memo to Zemeckis, Sheinberg suggested the title ...

Read More
J.COLE OFFICIALLY LAUNCHES ‘DREAMVILLE’ CONTENT STUDIO
J.COLE OFFICIALLY LAUNCHES ‘DREAMVILLE’ CONTENT STUDIO

J. Cole and Ibrahim “Ib” Hamad are officially expanding Dreamville Records to launch Dreamville Ventures and Dreamville Studios. According to reports, Dreamville Ventures will serve as a multi-disciplinary media company while Dreamville Stu...

Read More
BLACK FRIDAY WISHLIST
BLACK FRIDAY WISHLIST

What's On Your Black Friday Wishlist? - Whether you're treating yourself or getting your Christmas Shopping done early, get inspired ahead of the game with these top picks. If you can't wait 'till Black Friday, tap the image to shop 'em now. HYPE ...

Read More