We wanted to design the venue to mimic the campaign photoshoot and inspiration of the collection; the American dream.
A vintage red popcorn machine, accompanied with Mickey popcorn buckets. A baby pink candyfloss machine took centre stage in the walkway through the event. Our legendary grabber machine with Exclusive Mickey and Minnie caps as well as mini Mickey Mouse teddies wearing #DisneyxHype t-shirts.
Balloons in red, blue and yellow covered the ceiling. Balloon bouquets with Mickey heads were along the walls, and huge gold #DisneyxHype letters were the focus of the room as soon as you walked in.
The collection on full display as soon as you walked in, guests had the option of trying on the clothing and accessories for photo opportunities.
Entertainment wise, we had a memorable green screen photo booth with Disney props, which printed within seconds. A customisable t-shirt printing station, where attendees could design their own Disney x Hype t-shirts and take them home at the end of the night. We had Shorebitch on the decks as well as Oh Annie Oh dressed head-to-toe in the collection.
The event was a massive success with a road block stretching to both ends of Shoreditch High Street. Outside Shoreditch Station, we parked a bus, and had our campaign video on loop. The bus was open to passer by’s where they could come aboard, grab a drink, view the collection if they couldn’t make the party.
A FREE! Bar courtesy of our friends from Skinny Brands. Apperances from X-Factors Misunderstood, Heavy D, Made In Chelsea’s Ella Wills and Julius Cowdery and many more.
We are so excited to continue this partnership with Disney, stay tuned for more exclusive capsule collections in 2019!
If you went to the event, check out the full range of photos on our Facebook page and tag yourselves. www.Facebook.com/justhype