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THIS WEEK’S TOP BOYSWEAR HEROES
THIS WEEK’S TOP BOYSWEAR HEROES

Unveiling This Week's Boyswear Heroes: Elevate Your Style with Iconic HYPE.  This week, we're diving into the realm of boyswear heroes, and we've got something truly special in store for you. Get ready to elevate you...

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PHARELL IS MAKING A LEGO MOVIE ABOUT HIS LIFE
PHARELL IS MAKING A LEGO MOVIE ABOUT HIS LIFE

The movie is called ‘Piece by Piece,’ the unconventional biopic will recount Pharrell’s life story “one LEGO brick at a time.”       Pharrell is making a movie about his life — with LEGO. The omnipresent visi...

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21 Savage Expands London Show To 2023 Europe Tour
21 Savage Expands London Show To 2023 Europe Tour

Announcing eight performances across five countries that take place this November. 21 Savage is hitting up Europe for an expansion of his homecoming London show this November. The rapper’s engagement features a total of eight dates across five...

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NFL x HYPE COLLABORATION
NFL x HYPE COLLABORATION

An elaborative collaboration apparel collection from NFL and HYPE. Launching 6pm today via JUSTHYPE.COM. Inspired by British Luxury crossing paths with the All-American Dream. Our Adults and Mini Me collection drops today. Capturing the exci...

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Usher Confirmed as Super Bowl 2024 Halftime Performer
Usher Confirmed as Super Bowl 2024 Halftime Performer

Usher will be the headlining performer at the 2024 Super Bowl Halftime show, Apple Music, the NFL and Roc Nation announced on Sunday. The game takes place at Allegiant Stadium in Las Vegas, NV. on Sunday, February 11, 2024, airing on CBS. Usher f...

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Fashion Forward: Your Guide to the Glamorous Fashion Week Schedule 2024
Fashion Forward: Your Guide to the Glamorous Fashion Week Schedule 2024

Get ready to step into a world where style knows no bounds! As we bid farewell to the sensational events of 2023, we're thrilled to unveil the dazzling array of fashion weeks awaiting us in 2024. From the iconic runways of New York to the elegance of...

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The Inspiring Journey of the Gran Turismo Movie
The Inspiring Journey of the Gran Turismo Movie

As summer heats up, so does the anticipation for one of the most exciting cinematic releases of the year – the Gran Turismo movie. Buckle up, because this thrilling drama/sport film is set to take audiences on a heart-pounding ride through the worl...

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Back to School with HYPE.: Your Guide to the Perfect Backpack
Back to School with HYPE.: Your Guide to the Perfect Backpack

As the summer days start to wind down, the anticipation of heading back to school begins to build. It's a time of new beginnings, fresh challenges, and of course, the perfect opportunity to rock a brand new backpack that reflects your style and perso...

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Barbenheimer vs Oppenbie: A Fashion-Fueled Fandom Faceoff
Barbenheimer vs Oppenbie: A Fashion-Fueled Fandom Faceoff

In the electrifying clash between Barbenheimer and Oppenbie, two distinct fan cultures emerge, each with its own unique preferences, styles, and viewing strategies. Let's take a closer look at the differences that define these passionate fan bases an...

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Travis Scott brings out Ye at Circus Maximus in Rome!
Travis Scott brings out Ye at Circus Maximus in Rome!

"Travis Scott and Kanye West Make History at 'Utopia' Live Premiere in Rome" Travis Scott's highly anticipated live premiere of his chart-topping album 'Utopia' took Rome's Circus Maximus by storm, drawing in a crowd of over 60,000 fans. The event...

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HYPE. x L.O.L. Surprise!
HYPE. x L.O.L. Surprise!

Brand HYPE Teams Up with L.O.L. SURPRISE!™ for a Second Capsule Collection London, August 3, 2023 - HYPE., the internationally recognized apparel and accessories brand, is excited to announce its second collaboration with L.O.L. Surprise!™, th...

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BACK TO SCHOOL: NEW IN!
BACK TO SCHOOL: NEW IN!

This seasons Back To School Top Picks, as chosen by our Design Team.   ...

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JUST HYPE X ARMY OF APES
JUST HYPE X ARMY OF APES

The NFT-inspired collection featuring instantly-recognised Bored Ape Yacht Club NFT (Non-fungible Token) Apes, launches exclusively via Justhype.com on Thursday 6th July, 2023. A clean and contemporary aesthetic paired with HYPE.’s signature tre...

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HYPE. YOGA MATS!
HYPE. YOGA MATS!

For those early morning yoga classes, lunch break workouts and evening pilates. The HYPE. yoga mat is designed with the utmost supreme comfort in navy, pink and black finished with the iconic HYPE. script logo in a contrasting white on the front! The...

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Just Hype announces the appointment of new Chief Operating Officer, Mike Thompson
Just Hype announces the appointment of new Chief Operating Officer, Mike Thompson

Official Press Release: Just Hype announces the appointment of new Chief Operating Officer, Mike Thompson Leicester based lifestyle fashion brand, Just Hype, is pleased to announce the appointment of Mike Thompson to the position of Chief Operating ...

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HYPE THROWBACK: LONDON FASHION WEEK
HYPE THROWBACK: LONDON FASHION WEEK

HYPE THROWBACK: LONDON FASHION WEEK A runway ready collection in-excess of twenty looks presented at the Freemasons Hall, Covent Garden. Showcasing the contrast of streetwear in a high-end universe with monochrome and neutral colour palettes span...

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Apple Is Reportedly Adding a Touchscreen Feature to AirPod Cases
Apple Is Reportedly Adding a Touchscreen Feature to AirPod Cases

A new design has been reportedly confirmed by Apple that will see a touchscreen feature added to the Airpod Pro case. The design could become a new feature on the next generation of AirPods and it will see a built-in touchscreen display, alo...

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