NOT FOR DOGS!

HYPE. X COLAB HAIR

We’re from two separate sides of the galaxy and we’ve teamed up to give you something you never knew you were missing!

With an electric-magnetic pulse bringing us together, it was only natural to create a Limited Edition with Colab; an award-winning dry shampoo crafted by a team of beauty insiders, including international blogger Ruth Crilly.

Galactic Dry Shampoo has a cosmic vibe and out-of-this world, heavenly scent, giving your hair an instant wow-factor. If you ever wondered what the galaxy smells like, this is it, with subtle hints of a citrus and cinnamon combination.

You’ll find a throwback style print with our Iconic cat and of course our much-loved HYPE. dog, Luna the Pugalier.

Spray the brilliant quick fix formula into roots for amazing oil absorption without the white residue for effortlessly refreshed hair in an instant. Shoot for the stars!

The launch Party
An exclusive-invite only event was held in the centre of Covent Garden, London, to showcase the launch of ColabHair exclusive to Boots UK Online and Stores. A Model Recommends, Ruth Crilly, was among the guest list, as well as YouTube sensations, The Chapmans.

The theme was #COLABCAFE with a sushi-style conveyer belt to showcase all 9 dry shampoo bottles. With Sugartits providing mouthwatering personalised doughnuts, cookies, and glitter candy floss, it was hard to choose what to go for first.


Downstairs presented a Beauty and the Beast style set-up, with the fragrance ingredients on display.

Now available exclusive at Boots. 

 

Related Blog

BACK IN WITH THE BUCKETS
BACK IN WITH THE BUCKETS

Bucket hats are back with a bang, and are taking over our wardrobes. I used to think god no, i`d end up looking stupid in that, but then again I said the exact same thing to dad trainers and I ended up wearing them out (literally). You either love th...

Read More
12 DAYS OF HYPEMASK!
12 DAYS OF HYPEMASK!

Just in time for Christmas, we have created a 12 Masks of HYPEMASK advent calendar. Give a socially-distanced gift with our twelve hand-picked HYPE. face masks, that's your everyday face mask rotation covered. Each mask features an earloop design ...

Read More
YOUNG MONEY RADIO
YOUNG MONEY RADIO

50 wearing the HYPE. white script men's tee on Lil Wayne's #YoungMoneyRadio episode 10 featuring Naomi Campbell, Whoopi Goldberg, Dustin Poirier and Taquarius Wair. Click the link below to watch full video. https://www.instagram.com/p/CCRi7...

Read More