IT’S OFFICIAL!

We’ve partnered up with Samsung C&T UK, the fashion and trading sister to the Korean electronics company!

This is such an exciting time for us, our creative director and co-founder, Liam Green said : “The partnership with Samsung is a game changer for HYPE. as we drive towards becoming a truly global brand.”

At our HQ. in Leicester, we will continue to design our own products, sales and marketing.

Partnering with Samsung will offer us access to new potential retail partners, additional licensing opportunities and improved cash flow from supplier payment terms.

Jason Lee, MD of Samsung C&T UK, has identified us as “having a huge potential for growth not only in the UK market, but globally as well.”

Samsung will be providing us with a 24-hour management system, inventory purchasing, logistics support, warehousing and invoicing.

This is a HUGE step for us as a brand and we’re so excited for our new journey with Samsung! Watch this space!

Related Blog

#DISNEYXHYPE : the apparel collection
#DISNEYXHYPE : the apparel collection

#DISNEYXHYPE Inspired by Mickey and Minnie in the 90’s; this collection will make you relive your younger years, bringing a sense of nostalgia. We’ve designed a throwback collection, with reference to 90s sports silhouettes teamed with a primary...

Read More
ALICIA KEYS AND KHALID UNITE FOR NEW SONG AND VIDEO “SO DONE”
ALICIA KEYS AND KHALID UNITE FOR NEW SONG AND VIDEO “SO DONE”

Pre COVID-19, Alicia Key's forthcoming new album was to go hand-in-hand with a global tour. The artist hasn't let the virus set her back to much as she plans to steadily release new singles. New single, "So Done," Keys is joined by Khalid. Both the ...

Read More
MEET THE WINNER OF HYPE.’S XBOX GIVEAWAY
MEET THE WINNER OF HYPE.’S XBOX GIVEAWAY

For the last 2 weeks of November, HYPE. ran a competition to giveaway a BRAND NEW Xbox Series S! All entrants had to do was simply, sign up! It was as simple as that. We entered all participants into an online generator and Dan Marsh was the winner...

Read More