Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.
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With new rules applying, that you must wear face coverings in public areas, who says they need to be boring?
Check out the new HYPE. womens fashion face masks. Designed in an anti-bacterial sweat fabric fo the ultimate breathable room and upmost comfort, check out the new in styles below.
The HYPE. foil signature adults face mask features our iconic signature logo in our silver holographic foil fabric on a contrasting black base. Finished with a monochrome just hype woven tab and black straps. A sleek design to pair with every outfit on your essential travels. This face mask features the supreme amount of comfort you require from your fashion face mask.
However, we should continue to stay at home as much as possible, washing our hands regularly whilst singling Happy Birthday twice, and using hand sanitiser regularly. When leaving the house, face masks should be worn at all times to help protect yourself and others around stay bacteria-free when you’re on the go. Alongside working from home, wearing a face mask is the “new normal”.
Unveiling This Week's Boyswear Heroes: Elevate Your Style with Iconic HYPE. This week, we're diving into the realm of boyswear heroes, and we've got something truly special in store for you. Get ready to elevate you...
Read MoreAnnouncing eight performances across five countries that take place this November. 21 Savage is hitting up Europe for an expansion of his homecoming London show this November. The rapper’s engagement features a total of eight dates across five...
Read MoreCheck out BTS photoshoot for @zalando New Range Coming Soon 👀 Something BIG is cooking at @zalando! We've got an exclusive sneak peek behind the scenes of our upcoming collection. Stay tuned for the big reveal and be part of the hype! 🔥...
Read MoreUnlock 10% off when you subscribe to the Just Hype SMS and Mailing List.