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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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IT’S ALMOST TIME TO DISCOVER THE MAGIC! COMING SOON.

IT’S ALMOST TIME TO DISCOVER THE MAGIC! COMING SOON.
IT’S ALMOST TIME TO DISCOVER THE MAGIC! COMING SOON.
HYPE. x SONIC CAPSULE COLLECTION!
HYPE. x SONIC CAPSULE COLLECTION!
BLACKOUT NOVEMBER
BLACKOUT NOVEMBER
HYPE ACCESSORIES YOU NEED
HYPE ACCESSORIES YOU NEED
HYPE. LANDS AT WHSMITH SELECTED STORES
HYPE. LANDS AT WHSMITH SELECTED STORES
4 ACCESSORY MUST-HAVES THIS SEASON
4 ACCESSORY MUST-HAVES THIS SEASON
HYPE. x LINK UP TV: FACE MASK
HYPE. x LINK UP TV: FACE MASK
HYPE. X ASYLUM RECORDS: FACE MASK
HYPE. X ASYLUM RECORDS: FACE MASK
NEW IN: SUNNIES
NEW IN: SUNNIES
WHAT CAN YOU FIT INTO YOUR HYPE BAG?
WHAT CAN YOU FIT INTO YOUR HYPE BAG?
BAGS OF THE WEEK!
BAGS OF THE WEEK!
#DISNEYXHYPE ROUND-UP
#DISNEYXHYPE ROUND-UP
#DISNEYXHYPE
#DISNEYXHYPE

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