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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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HARRY POTTER X HYPE. PREVIEW

HARRY POTTER X HYPE. PREVIEW
HARRY POTTER X HYPE. PREVIEW
HARRY POTTER X HYPE. BEHIND THE SCENES
HARRY POTTER X HYPE. BEHIND THE SCENES
YOUR ONE-STOP BACK-TO-SCHOOL SHOP
YOUR ONE-STOP BACK-TO-SCHOOL SHOP
BAGS, BAGS, BAGS
BAGS, BAGS, BAGS
NEW DROPS: BACKPACKS
NEW DROPS: BACKPACKS
ALL UNDER £20 SALE
ALL UNDER £20 SALE
TOP 5 TRENDING BAGS
TOP 5 TRENDING BAGS
BACK TO SCHOOL ESSENTIALS
BACK TO SCHOOL ESSENTIALS
TRENDING BAGS THIS WEEK
TRENDING BAGS THIS WEEK
BLACK FRIDAY WISHLIST
BLACK FRIDAY WISHLIST
THIS WEEK’S TRENDING BAGS
THIS WEEK’S TRENDING BAGS
6 BACKPACKS YOU NEED TO KNOW ABOUT
6 BACKPACKS YOU NEED TO KNOW ABOUT
#DISNEYXHYPE MINNIE GLAM MINI BACKPACK SELLS OUT WITHIN AN HOUR
#DISNEYXHYPE MINNIE GLAM MINI BACKPACK SELLS OUT WITHIN AN HOUR
DISNEY X HYPE.: COLLABORATION PREVIEW
DISNEY X HYPE.: COLLABORATION PREVIEW
#DISNEYxHYPE EXCLUSIVE TO THE HYPE. SHOPPING APP
#DISNEYxHYPE EXCLUSIVE TO THE HYPE. SHOPPING APP
NEW IN: SUMMER BAGS
NEW IN: SUMMER BAGS
HYPE.: THE APP
HYPE.: THE APP
THIS WEEKS TOP 5 BACKPACKS
THIS WEEKS TOP 5 BACKPACKS

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