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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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INTERNATIONAL WOMEN’S DAY

INTERNATIONAL WOMEN’S DAY
INTERNATIONAL WOMEN’S DAY
STYLING INSPO.
STYLING INSPO.
HOW TO CELEBRATE INTERNATIONAL WOMEN’S DAY
HOW TO CELEBRATE INTERNATIONAL WOMEN’S DAY
SWIM IS IN
SWIM IS IN
NEW IN: WMNS MASKS
NEW IN: WMNS MASKS
LOCKDOWN LOUNGIN’
LOCKDOWN LOUNGIN’
HYPE.: THE APP
HYPE.: THE APP
LOUNGEWEAR: AS SEEN ON
LOUNGEWEAR: AS SEEN ON
NEW IN! WMNS
NEW IN! WMNS

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