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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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NEW IN: HYPE. LEICESTER!

NEW IN: HYPE. LEICESTER!
NEW IN: HYPE. LEICESTER!
HYPE. SAMPLE SALE! 2021
HYPE. SAMPLE SALE! 2021
OFFICE TOUR
OFFICE TOUR
HYPE.: THE STORY
HYPE.: THE STORY
HYPE. WMNS: the perfect hoodie
HYPE. WMNS: the perfect hoodie
10 things you need to know about HYPE. babe Natalie Taylor
10 things you need to know about HYPE. babe Natalie Taylor
BAGS OF THE WEEK!
BAGS OF THE WEEK!
WHEN THE TEMP DROPS
WHEN THE TEMP DROPS
SPOTTED in: #HYPEXASOS
SPOTTED in: #HYPEXASOS
IT’S OFFICIAL!
IT’S OFFICIAL!
FORGET THE DM’S .. SLIDE INTO SUMMER.
FORGET THE DM’S .. SLIDE INTO SUMMER.

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