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Reality creates dreams, and dreams become reality.
Who would have thought, the words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a floral-printed tee would turn into a household name and become an instantly-recognisable global brand.
HYPE. started off with a small office space in Leicester, rapidly taking over the whole building. Employees would grab a skateboard to get from unit to unit, dodging security, and taking photoshoots on the roof.
With the use of Social platforms, HYPE. made their mark in the fashion world. With global superstars such as Jay-Z, Cara Delevingne and Tom Hardy representing the brand.

© JUST HYPE. and HYPE. are trademarks of JUST HYPE. LTD.
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CARNABY FLAGSHIP LAUNCH ZONE TAKEOVER

CARNABY FLAGSHIP LAUNCH ZONE TAKEOVER
CARNABY FLAGSHIP LAUNCH ZONE TAKEOVER
BACKPACK TO THE FUTURE WINNER!
BACKPACK TO THE FUTURE WINNER!
HYPE. x HELLO KITTY LAUNCH EVENT!
HYPE. x HELLO KITTY LAUNCH EVENT!
HYPE. X HELLO KITTY. COMING 10.02.22
HYPE. X HELLO KITTY. COMING 10.02.22
SPACE JAM X HYPE.: THE COLLECTION!
SPACE JAM X HYPE.: THE COLLECTION!
HYPE.’S NEW FLAGSHIP STORE – COMING SOON
HYPE.’S NEW FLAGSHIP STORE – COMING SOON
SHAKE SHACK’S TURNIN’ UP THE HEAT
SHAKE SHACK’S TURNIN’ UP THE HEAT
?PIZZA IN THE POST?
?PIZZA IN THE POST?
HYPE.: THE STORY
HYPE.: THE STORY
HYPE. WMNS: the perfect hoodie
HYPE. WMNS: the perfect hoodie
#DISNEYXHYPE : THE LAUNCH PARTY
#DISNEYXHYPE : THE LAUNCH PARTY
CALL OF DUTY: BLACK OPS 4. BETA CODE EVENT!
CALL OF DUTY: BLACK OPS 4. BETA CODE EVENT!
SPOTTED in: #HYPEXASOS
SPOTTED in: #HYPEXASOS
#HYPEXJURASSICPARK LAUNCH PARTY
#HYPEXJURASSICPARK LAUNCH PARTY
THE PARK IS NOW OPEN WITH STYLE
THE PARK IS NOW OPEN WITH STYLE
#TRENDING HOLOGRAPIC
#TRENDING HOLOGRAPIC
IT’S OFFICIAL!
IT’S OFFICIAL!
FORGET THE DM’S .. SLIDE INTO SUMMER.
FORGET THE DM’S .. SLIDE INTO SUMMER.

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