Let’s be honest, Tie-Dye has never been out of style, and rightfully so with its constantly on-trend aesthetic and colourful beauty. From joggers, to dresses, here at HYPE. we’ve got a whole range of grams that’ll tickle your tie-dye taste buds.
Butterflies are big in the fashion world right now, even spilling into nail art, I’m sure Mariah Carey is using this as an excuse to dig out her early 2000’s ‘drobe. With celebrities like Kylie Jenner, Khloe Kardashian, Cardi B etc, being fans of the trend.
This enchanting creature has made its way onto the list of popular prints of 2020 with its bright colours and intricate designs, to vamp up even the most simplest of outfits.
By Baldeep Gahir.
Since being in lockdown, it's no doubt that anxiety levels have soared through the roof and with gyms now slowly being reopened it's normal to feel anxious to get back into working out. We`ve all been there. You feel excited and pumped to go and lift...Read More
We wanted to design the venue to mimic the campaign photoshoot and inspiration of the collection; the American dream. A vintage red popcorn machine, accompanied with Mickey popcorn buckets. A baby pink candyfloss machine took centre stage in the wal...Read More