This season it’s all about the motorsport style, an unquestionably new-wave style; the checkerboard pattern.
We’ve seen it become catwalk staples, the black and white print, sometimes accented in red and pinks. Before it became the new ‘it’, it was only for the brave. This season we’ve incorporated it into a Unisex style hoodie, wear oversized with cycle shorts or as a tight-fit with skinny jeans for the ultimate Saturday look.
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We linked up with our guy Footsie for an epic photoshoot in the prime of lockdown. With Covid-19 halting traditional photoshoot methods, we gathered our creatives and spoke about alternatives. Scroll down and check out HYPE.'s first ever zoom shoot, ...Read More
To celebrate the UK summer heatwave, yes, we did say: UK. SUMMER. HEATWAVE. When it's too hot to care what you look like, we got'cha, we'll give you all the inspo you need to find a killer outfit! We’ve rounded up our top summer looks styled by our...Read More