NEW IN MENSWEAR
NEW IN MENSWEAR

The latest styles in menswear to hit www.justhype.com, with a minimalistic approach this season. With classic styles entwined with a HYPE. twist. All-over prints including trending animal prints, iconic florals, grown-up tie-dye’s and timeless str...

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YELLOW: 2020’S COLOUR TREND
YELLOW: 2020’S COLOUR TREND

It seems as though yellow has made one of the top colours of 2020, with its bright and colourful vibe. It symbolises radiance, energy and straight up happiness. You just can't wear yellow and not feel as happy as a button in it. It's the perfect colo...

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TIKTOK’S HYPE HOUSE CO-FOUNDER LIL HUDDY IN HYPE FACE MASK
TIKTOK’S HYPE HOUSE CO-FOUNDER LIL HUDDY IN HYPE FACE MASK

TikTok's Chase Hudson wears the HYPE. Personal Space Face Mask on his latest outing wearing a custom Louis Vuitton set.      ...

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BRYSON TILLER DROPS NEW SINGLE “ALWAYS FOREVER”
BRYSON TILLER DROPS NEW SINGLE “ALWAYS FOREVER”

https://www.youtube.com/watch?time_continue=31&v=-pOK1r5E_cs&feature=emb_logo .   Produced by J-Louis, Teddy Walton, and Cameone, Tiller plays with the idea of forever coming to an end by depicting a situation where two lovers...

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WATCH JUSTIN BIEBER’S SHORT FILM FOR NEW SINGLE “HOLY” F/ CHANCE THE RAPPER
WATCH JUSTIN BIEBER’S SHORT FILM FOR NEW SINGLE “HOLY” F/ CHANCE THE RAPPER

Justin Bieber connects with Chance the Rapper for his new single, "Holy." https://www.youtube.com/watch?time_continue=112&v=dMTzZ1ZuWs4&feature=emb_logo . "Holy" was released on Friday and was accompanied by a Colin Tilley-direc...

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NEW IN: MENS TIE-DYE
NEW IN: MENS TIE-DYE

Tie-dye's had an upgrade! Scroll down our latest tracksuit installment for HYPE. men's. Tap the image to shop.   HYPE TONAL BLUE TIE DYE MEN'S PULLOVER HOODIE HYPE MONO TIE DYE MEN'S PULLOVER HOODIE ...

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THE ORIGINAL AUNT VIV IS BACK! FOR THE 30TH REUNION SPECIAL
THE ORIGINAL AUNT VIV IS BACK! FOR THE 30TH REUNION SPECIAL

On Thursday, the 30th anniversary of The Fresh Prince of Bel-Air's premiere, Will Smith shared photos from the sitcom's upcoming HBO Max reunion, which just began filming. And in a pleasant surprise, Smith revealed that he sat down with Janet ...

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50 CENT GIVES $30K+ IN CASH TO QUEENS BURGER KING EMPLOYEES
50 CENT GIVES $30K+ IN CASH TO QUEENS BURGER KING EMPLOYEES

50 Cent and entrepreneur Jay Manzini visited a Burger King drive-thru in Queens' South Jamaica neighborhood (where 50 was born and raised) equipped with wads of cash that reportedly totaled more than $30,000, so that surprised and thankful employees ...

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HOW TO MAKE STUDYING AT HOME A LITTLE MORE BEARABLE
HOW TO MAKE STUDYING AT HOME A LITTLE MORE BEARABLE

It's finally September and that means summer has officially come to an end. Sigh. It's time to get back on the grind, even though you may be cooped up indoors trying to study your socks off. Back when I first started university and used to come hom...

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AFTER 14 YEARS KEEPING UP WITH THE KARDASHIANS IS OVER
AFTER 14 YEARS KEEPING UP WITH THE KARDASHIANS IS OVER

Kim shock fans by announcing that her family's famous reality tv show is coming to an end after 14 years and 20 seasons. Keeping up with the Kardashians, which made the Kim and her siblings, Kourtney, Khloe, Rob, Kendall, Kylie, Bruce and Scott Disi...

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HYPE. TREATS RE-STOCKED
HYPE. TREATS RE-STOCKED

Cater to your sweet tooth needs with HYPE. treats. Take a scroll down our virtual sweetshop and treat yourself to chocolatey goodness with Reese's Peanut Butter Cups, or if you're tickling for something less salty and more sweet, the Wonka Nerds are ...

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MINECRAFT ANNOUNCE PLAYSTATION VR UPGRADE
MINECRAFT ANNOUNCE PLAYSTATION VR UPGRADE

Minecraft is about to receive a massive upgrade that will make the game more immersive: PlayStation VR support on the PlayStation 4. According to sources, plans for adding VR support has been in the works since the game was approved for PlayStat...

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BACK IN WITH THE BUCKETS
BACK IN WITH THE BUCKETS

Bucket hats are back with a bang, and are taking over our wardrobes. I used to think god no, i`d end up looking stupid in that, but then again I said the exact same thing to dad trainers and I ended up wearing them out (literally). You either love th...

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AS SEEN ON..
AS SEEN ON..

Happy Monday! It’s time to round up our fave looks from our influencers the past week. Scroll down to see the insta-worthy looks below. @shakirabridge_   @gordenvalerie   @gazz9487   @georginalongg1 &n...

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BIG SEAN AND TRAVIS SCOTT DROP VIDEO FOR “LITHUANIA”
BIG SEAN AND TRAVIS SCOTT DROP VIDEO FOR “LITHUANIA”

Big Sean continues his Detroit 2 visual push with a new video for "Lithuania," one of many highlights from the new album. https://www.youtube.com/watch?v=H2Po5uiZMco&feature=emb_logo . The video was directed by Mike Carson, whose cr...

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2020 FASHION: 7 STYLE STEALS
2020 FASHION: 7 STYLE STEALS

We`ve made it to 2020 where in the fashion world we have seen trends that have faded out, made a comeback and the ones that are here to stay. I am going to be sharing seven of my fierce and favourite trends of 2020 so far. 1) The boiler suit ...

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WATCH TYGA AND YEEZY’S UNRELEASED “FEEL ME” MUSIC VIDEO
WATCH TYGA AND YEEZY’S UNRELEASED “FEEL ME” MUSIC VIDEO

Eli Russell Linnetz; photographer, designer, producer, director and overall versatile creative. He founded a clothing collection titled ERL and was featured through an exclusive photo series for the cover of HYPEBEAST Magazine Issue 29. But today ...

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8 PICKS TO HAVE YOUR AUTUMN ESSENTIALS SECURED
8 PICKS TO HAVE YOUR AUTUMN ESSENTIALS SECURED

I walked into the shops the other day to see a little corner filled with Halloween items and it made me take a swift look at my calendar, and think, gosh. Summer has literally flown by. As much as I have been absolutely adoring the beach days, garden...

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