WILL SMITH SHARED TRAILER FOR ‘FRESH PRINCE’ REUNION SPECIAL
WILL SMITH SHARED TRAILER FOR ‘FRESH PRINCE’ REUNION SPECIAL

Will Smith came through early Friday with a trailer for the upcoming Fresh Prince of Bel-Air reunion special. "You've probably seen the picture," Smith tells fans in a special message introducing the trailer. "I posted it about a month ago. Me ...

Read More
SPOTTED: WINNIE HARLOW
SPOTTED: WINNIE HARLOW

The queen of the catwalk, Winnie Harlow recently posted to her 8.4Million Instagram followers wearing the HYPE. mono tie-dye tracksuit. Tap the image to shop.              ...

Read More
RIVER ISLAND X HYPE. DROP 2!
RIVER ISLAND X HYPE. DROP 2!

Your favourite duo is back! We've teamed up with our friends at River Island for a second drop. #RIxHype is designed for boys, girls and gender-neutral, in a variety of styles including tees, hoodies, shorts, joggers, cycle shorts and crop tops. T...

Read More
12 DAYS OF HYPEMASK!
12 DAYS OF HYPEMASK!

Just in time for Christmas, we have created a 12 Masks of HYPEMASK advent calendar. Give a socially-distanced gift with our twelve hand-picked HYPE. face masks, that's your everyday face mask rotation covered. Each mask features an earloop design ...

Read More
BELLA HADID BLASTS LIL PUMP FOR SUPPORTING TRUMP
BELLA HADID BLASTS LIL PUMP FOR SUPPORTING TRUMP

' This Kid is a Loser' The quasi-Twilight Zone vibes were strong late Monday night into Tuesday morning, due in small part to a widely circulated (and equally widely mocked) clip of Lil Pump briefly addressing a crowd of Trumpies in Grand Rapi...

Read More
HYPE.’S BLACK NOVEMBER
HYPE.’S BLACK NOVEMBER

A business announcement... ...

Read More
HYPE. X BACK TO THE FUTURE: THE EDITORIAL
HYPE. X BACK TO THE FUTURE: THE EDITORIAL

Travelling back in time, using the HYPE. all-over printed time machine, HYPE. and Back To The Future have created a collection you’ll fall in love with - Great Scott! Scroll down to checkout the lookbook visuals. ...

Read More
NEW APP TELLS YOU WHICH MCDONALD’S ICE CREAM MACHINES IN THE U.S ARE WORKING
NEW APP TELLS YOU WHICH MCDONALD’S ICE CREAM MACHINES IN THE U.S ARE WORKING

Rashiq Zahid has shared a web app today indicating which McDonald’s locations in the United States have a working ice cream machine. Zahid, a 24-year-old software engineer, was able to do this by reverse-engineering McDonald’s ordering API. ...

Read More
4 HALLOWEEN MAKEUP TIKTOKS TO TRY
4 HALLOWEEN MAKEUP TIKTOKS TO TRY

Recently, TikTok has been blowing up with the most mind blowing makeup tutorials for Halloween this year. I am honestly shocked at how realistic some of these masterpieces look, and have picked out my top four fave looks that I've come across. Tri...

Read More
THIS WEEK’S TRENDING FACE MASKS
THIS WEEK’S TRENDING FACE MASKS

The face coverings you need to know about this week – from all-over to plainish prints in our iconic face mask shape. We’ve put together our trending adults face mask edit. Tap to images to shop. Drop a comment with your go-to. HYPE ADULT LOC...

Read More
YOUR BLACK FRIDAY SURVIVAL GUIDE: 8 TOP TIPS FOR STRESS FREE SHOPPING
YOUR BLACK FRIDAY SURVIVAL GUIDE: 8 TOP TIPS FOR STRESS FREE SHOPPING

There’s no denying that so many more of us will be doing our Christmas shopping online this year. If anything that sentiment goes double for the biggest shopping event of the year - we’re of course talking about Black Friday. Whether you love it ...

Read More
10 THINGS YOU DIDN’T KNOW ABOUT BACK TO THE FUTURE
10 THINGS YOU DIDN’T KNOW ABOUT BACK TO THE FUTURE

1. The film was almost titled "Spaceman from Pluto." Universal Studios head Sid Sheinberg didn't like the title "Back to the Future," claiming nobody would see a movie with "future" in the title. In a memo to Zemeckis, Sheinberg suggested the title ...

Read More
J.COLE OFFICIALLY LAUNCHES ‘DREAMVILLE’ CONTENT STUDIO
J.COLE OFFICIALLY LAUNCHES ‘DREAMVILLE’ CONTENT STUDIO

J. Cole and Ibrahim “Ib” Hamad are officially expanding Dreamville Records to launch Dreamville Ventures and Dreamville Studios. According to reports, Dreamville Ventures will serve as a multi-disciplinary media company while Dreamville Stu...

Read More
BLACK FRIDAY WISHLIST
BLACK FRIDAY WISHLIST

What's On Your Black Friday Wishlist? - Whether you're treating yourself or getting your Christmas Shopping done early, get inspired ahead of the game with these top picks. If you can't wait 'till Black Friday, tap the image to shop 'em now. HYPE ...

Read More
OUR TOP TEN NETFLIX PICKS FOR HALLOWEEN
OUR TOP TEN NETFLIX PICKS FOR HALLOWEEN

For many of us, Halloween will be a home event this year, but that’s not necessarily a bad thing. What better excuse than to stock up on snacks, turn the lights down low and settle in for some scarily good Halloween entertainment? Netflix have trea...

Read More
HOW TO DRESS UP YOUR JOGGERS
HOW TO DRESS UP YOUR JOGGERS

Move over jeans, it's all about the joggers this season. Joggers have truly earned a place in my heart, and to be honest i'm actually not quite sure when the last time I wore jeans was. Shocking. Gone are the days where you may have associated trac...

Read More
CHIP DROPS STORMZY DISS TRACKS “KILLER MC” & “FLOWERS”
CHIP DROPS STORMZY DISS TRACKS “KILLER MC” & “FLOWERS”

Grime's war dub season is officially back, and this time it's Chip taking aim. Last night, the North London MC dropped two music videos directed at fellow MC star Stormzy. The two last teamed up on the 2015 track "Hear Dis", and had a seemi...

Read More
THIS WEEK’S TRENDING BAGS
THIS WEEK’S TRENDING BAGS

The backpacks you need to know about this week - from all-over to plainish prints in our iconic backpack shape. We've put together our trending bags edit. Tap to images to shop. Drop a comment with your favourite. HYPE NEON CAMO UTILITY BACKPACK ...

Read More